In this month's Dawson Digest:

Track Key Dental Practice Performance Metrics 🔍

Measure what truly matters. By focusing on a few key performance metrics, like patient satisfaction, staff adherence to protocols, and lab quality control, you can empower your team to take action and improve.

Keep it simple—track only the most vital statistics that reflect your practice's health, and regularly review progress. This not only helps your team stay aligned with the practice's goals but also positions you to make decisive moves that keep everything running smoothly.

Address performance issues head-on. Regularly scheduled staff reviews with clear action plans help hold everyone accountable and drive progress. Effective leaders create a culture of continuous improvement by setting specific goals and following up regularly.

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Top Phone Greeting Tips for Dental Practices 📞

Many practices overlook phone etiquette, but mastering this skill can boost patient conversions and build stronger relationships. Research shows that people form impressions within 7 seconds, so a well-crafted greeting matters!

The G.R.E.A.T. call process—Greeting, Rapport, Engage, Ask for the appointment, and Take information—provides a simple structure that ensures every call is handled professionally, leading to better outcomes.

Poor phone skills can cost dental practices significantly. Even one missed call a day could translate to a monthly loss of up to $10,000! 😳

Consistency is key—every staff member should follow the same greeting format to maintain professionalism. Active listening, addressing callers by name, and timely follow-through also help build trust.

By implementing these phone greeting tips, practices can increase patient satisfaction and conversion rates.

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Dawson Updates

Get FREE Invisalign Certification! Join Core 1 in Scottsdale, AZ this May and you'll score complimentary Invisalign Certification directly from Align.
New RDH Course for dentists and dental hygienists seeking to streamline collaboration, maximize time management, and elevate care. Learn More!
First 30 Days are FREE when you join our innovative practice management program, Complete Care Consulting. Scale your practice this Spring.
Refreshed TMD & Airway Course! We've combined the best of Airway and TMD into one new course with Dr. Wilkerson, learn more about it here.